Hands-on revenue consulting
Tillerstone helps companies identify what will drive their next stage of growth, then builds and leads the work needed to make it happen.
Eric Holly · Founder, Tillerstone
How you find, win, onboard,
and keep customers.
How Tillerstone helps
Every growth challenge is different. The work begins by understanding the whole revenue picture, setting priorities, and choosing the support that fits.
See how the business finds, wins, onboards, and keeps customers, then determine where attention will create the most value.
Create what the business needs to produce growth, from customer targeting and the sales motion to roles, technology, and execution.
Bring experienced, hands-on leadership into the business to turn priorities into action and keep growth work moving forward.
What the work produced
Examples from past operating roles. The work looked different in each company because the business needed something different. The outcome was measurable growth built from within.
~220new rental units added in 12 months
Built the revenue operation that enabled the company to win new customers and add approximately 220 doors under management in 12 months.
Started with Google Docs and personal phones. Built the sales team, CRM, data-sourcing capacity, and inbound, outbound, and referral motions needed to acquire customers across a national market.
$5–6Min total premium built from the ground up
Built the revenue operation that helped grow a startup surety underwriter to approximately $5 million to $6 million in total premium without purchasing a book of business.
Joined as the first sales employee and built the account executive and SDR organization, qualification process, Salesforce and Five9 workflows, pipeline discipline, forecasting, and underwriting handoffs.
$20Mannualized revenue run rate
Helped increase same-quarter revenue from $3.5 million to $5 million, moving the business from approximately $14 million to a $20 million annualized run rate.
Built a 10-person SDR team to create opportunities, moved ownership of the close from sales engineers to account executives, and introduced a more structured approach to complex selling.
Why Tillerstone
Growth is shaped by the entire path from opportunity to customer and from customer to renewal. That is why I look across the business rather than beginning with a predetermined role or solution.
I’ve led sales teams, run operations, built customer-acquisition programs, hired and trained people, implemented CRMs, managed marketing, and worked deals myself. That range helps me determine what the business actually needs and stay close enough to the work to make it real.
The answer might involve targeting, pricing, process, technology, team structure, leadership, or several of them together. The recommendation follows the opportunity.
More about my background (opens in a new tab)Let’s talk
Tell me where you want the business to go. We can talk through what growth may require.
Connect with Eric on LinkedIn (opens in a new tab)